Ismail Ali - Founder & CEO

Ismail Ali, founded Alié Moisture in 2019. Frustrated with the limited options available for textured hair, Ismail invested 3500 SEK from part-time jobs and built an award-winning haircare brand.

We are more than just a haircare brand.

Alié Moisture is on a mission to make a difference on a global level. We are not only revolutionizing the haircare industry, but we are also fighting against injustice. We believe that everyone deserves to have access to quality haircare products that are designed for their unique needs.

Picture: Jonas Saddique


Welcome to Alié Moisture, the revolutionary haircare company that creates products specifically designed for textured hair, with a focus on curly hairtech. We understand the challenges of finding hair care that works for your unique hair type and the frustration that comes with using products that strip your hair of its natural oils, leaving it dry and damaged.

At Alié Moisture, we are committed to providing high-quality, nourishing products that help you achieve your healthiest, most beautiful hair. Our team of experts has developed a unique bonding technology that is at the core of our formulations, delivering incredible results that have made our products a global sensation.

Our mission is to guide you on your natural hair journey, offering the right products and techniques to help you achieve the best texture structure and healthy hair possible. We believe that everyone deserves to feel confident and proud of their natural hair, and we are passionate about helping our customers achieve this.

Our products are made with only the finest, carefully selected ingredients, and are free from harmful chemicals and additives that can cause damage to your hair. We are committed to sustainability and ethical practices, ensuring that our products are not only good for your hair but also for the environment.

Join the curly hairtech revolution with Alié Moisture, and experience the difference that our products can make in your haircare routine. Let us guide you on your natural hair journey, and help you achieve the beautiful, healthy hair you deserve.