Ismail Ali - Founder & CEO

Ismail Ali, founded Alié Moisture in 2019. Frustrated with the limited options available for textured hair, Ismail invested 3500 SEK from part-time jobs and built an award-winning haircare brand.

We are more than just a haircare brand.

Alié Moisture is on a mission to make a difference on a global level. We are not only revolutionizing the haircare industry, but we are also fighting against injustice. We believe that everyone deserves to have access to quality haircare products that are designed for their unique needs.

Picture: Jonas Saddique


If you are uncertain about possible reaction/sensitivity, always do a patch test before use. Products by Alié Moisture, affiliates, nor its agents or subsidiaries make no claims to prevent or cure any disease or medical conditions and accepts no liability in the unlikely event of an adverse reaction that occurs from using the products.

*If pregnant, consult with health care professional.

*Keep out of reach of children.

*All of our products are for external use only.