Ismail Ali - Founder & CEO

Ismail Ali, founded Alié Moisture in 2019. Frustrated with the limited options available for textured hair, Ismail invested 3500 SEK from part-time jobs and built an award-winning haircare brand.

We are more than just a haircare brand.

Alié Moisture is on a mission to make a difference on a global level. We are not only revolutionizing the haircare industry, but we are also fighting against injustice. We believe that everyone deserves to have access to quality haircare products that are designed for their unique needs.

Picture: Jonas Saddique


*Returns Policy & Cancellations 

Returns, Exchanges & Refunds

Please note, due to health, sanitary and safety reasons we do NOT accept any returns.

*For cancellations, your order will be fully refunded if it is canceled within 24 hours of purchase

*NOTE: We will NOT accept order cancellation requests if the order has already been Shipped.

To initiate a cancellation, please contact customer service via email at Refunds will be reimbursed back to the customer who placed the order. Credit card payments may take 3-7 business days to process for a refund.