Ismail Ali, founded Alié Moisture in 2019. Frustrated with the limited options available for textured hair, Ismail invested 3500 SEK from part-time jobs and built an award-winning haircare brand.

We are more than just a haircare brand.

Alié Moisture is on a mission to make a difference on a global level. We are not only revolutionizing the haircare industry, but we are also fighting against injustice. We believe that everyone deserves to have access to quality haircare products that are designed for their unique needs.

Picture: Jonas Saddique